Fifteen minutes - that's how long it took for Xiaomi's latest smartphone, Redmi Note 8, to sell out once it went on a "flash sale" online on Monday.
But this isn't unusual among the company's products.
Chinese companies now control more than half of India's burgeoning smartphone market - with more than 450 million users, it's approximately worth $8bn (£6bn).
And Xiaomi, once referred to as the brand behind "the poor man's iPhone", is leading the pack - it owns 28% of the Indian market. That's a steep rise for a company that had just 3% of the market in 2016.
The company is the number one smartphone brand in India.
Its flagship Redmi range of phones, for instance, include a 64-megapixel camera but are affordable, starting at 9,999 rupees ($141) and going up to 17,999 rupees ($254).
Indian consumers quickly gravitated towards the phones - which gleamed like iPhones but at one-third the price.
"Everyone wants an iPhone, but will settle for a lookalike until they can afford the real thing," Mr Jayanth Kolla, partner at telecom research firm Convergence Catalyst, said.
电信分析公司Convergence Catalyst 的合伙人Kolla先生说：“在印度每个人都想要一部iPhone，但是因为价格太贵，不得不选择一款功能类似更加物美价廉的手机。”。
"The way they approached their pricing helps explain their popularity in India - consumers were getting better features than before but at rock-bottom prices," Mr Kolla said.
"There was a time when you had Indian brands like Micromax leading the market," Neil Shah, a technology analyst at Counterpoint Research, said. "But everything changed around 2016 and 2017 when 4G was introduced in India."
Counterpoint Research的技术分析师Neil Shah说：“曾经有一段时间，像Micromax这样的印度品牌主导了市场。” “但是，在2016年和2017年4G进入印度时，一切都发生了变化。”
By the time 4G arrived in India, Chinese companies had already managed to successfully outfit cheap phones with 4G tech.
"This made it much easier for them to transition their mobiles from 3G to 4G overnight in India. It's what ultimately killed the Indian brands," Mr Shah said.